Thomas Kern
+49 7031 / 9880-700


Herby Tessadri
 +43 5574 64880-39


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Everything at the start

One fully integrated database
for all media and sales channels.

Use a central database ...



Product Information Management enables product information to be managed centrally and made available for communication in all markets at the touch of a button.



Catalog images, drawings, documents and videos with Media Asset Management and convert them fully automatically if required.



Create online catalogs and media services with the Content Management System and prepare them for specific countries.

... for communication in all media and sales channels



Dynamically create websites, online catalogs, media services and mobile applications with individual layouts.



Data for trade partners, portals and shops can be provided fully automatically via API server, XML or Excel format.



Simply exchange product data and drawings with CAD partners.



Produce any number of print products with InDesign or Word for all languages and layouts fully automatically.

Six reasons for crossbase

Fully integrated solution

crossbase is almost the only leading provider on the market to offer a fully integrated database for PIM, MAM, CMS and Cross Media Publishing. Proven web and desktop applications offer highest usability and productivity.

Highest customer satisfaction

crossbase relies on a step-by-step, agile project methodology that leads to success that is budget-focused and reliable in planning. Our experienced, service-oriented specialists provide you with competent support at all times.

Flexible configuration

All modules of our standard software are individually configurable and allow smooth continuously releasable adaptations. Data imports and data exports as well as layouts for print and online can be configured independently.

Constant innovation

When analyzed by the independent analyst TGOA, crossbase achieves top marks for PIM/MAM and print technologies. With at least two comprehensive updates per year, we guarantee a continuous product enhancement.

In-depth industry knowledge

With over 50 well-known references from the fields of construction, mechanical engineering, electrical engineering and building services engineering, our genes lie in industry. Successful projects with more than 60 partners confirm the good cooperation.

Investment security

crossbase grows profit-oriented, offers software "Made in Germany" as well as the highest investment security through a stable, owner-managed company with top ratings.

A standard software for industry-specific solutions

Mechanical and electrical engineering


The product spectrum in these industries is very broad: from standardized construction parts to tools and configurable products. In addition, the products often have a very high variance and a high degree of product interdependencies (parts lists, accessories, spare parts, etc.). The target groups, from the designer to the processor and specialist dealer to the user, require specific product and application-related information.

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Building elements and materials


In the past decade, construction suppliers have invested heavily in digitizing their product information. In parallel, crossbase has built up the special know-how for industry-specific solutions in close coordination with the market participants.

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Medical technology


Due to EU regulations, the documentation requirements for medical devices are becoming more stringent. As a result of these measures, digitization is becoming even more important for manufacturers of medical devices. The management of product information in a centrally accessible database, with versioning and traceability, forms a necessary basis for meeting these requirements.

Learn more ...

Consumer goods


Consumer goods are mostly sold directly to the end customer (B2C). These are often rapidly changing products with short product life cycles.

Learn more ...

Your advantages in all business areas


We wanted to come to a result quickly and prepared the introduction well. In cooperation with crossbase, we specified our expectations, implemented the solution and thus reached the desired goal on schedule.

Julia Multhammer
Marketingreferent | Marketing Professional, Max Frank GmbH und Co. KG


With crossbase, our projects are implemented in a targeted manner. Our contact persons are easily reachable and the crossbase team offers exceptional support.

Günther Rossdeutscher
Chief Executive Officer, Project Manager, asecos GmbH


With crossbase's CMS I can maintain our websites and the career section for 20 languages in a single system.

Reinhard Sutterlüty
Communication / Online media, Meusburger Georg GmbH & Co KG



Managing Director
Marketing Manager
Project Manager
IT Manager



Graphic artist
Media designer
Web Content Manager


Product data maintenance

Data Manager
Product Manager
Technical Editor


Translation / Localization

Translation Manager
Proofreader / Review
Product Manager in Countries


e-commerce / Sales

e-commerce Manager




Fairs & Events

22-06-2022 + 23-06-2022
eCatalog Conference

Vorarlberg – Austria
More information and registration

09-21-2022-+ 09-22-2022
eCatalog Conference


Current customer projects

COLTENE implements new online media library with crossbase

With the new Media Library, we can provide all media from the PIM system – authorization-controlled, around the clock and in the required format. The time-consuming manual response to such requests can thus be completely eliminated.
Michael Riener
Creative Director & Manager DTP, Coltène/Whaledent AG

Find out more...

Website at is enriched with product information via crossbase API server

The API server offers us maximum flexibility for distributing our centrally maintained product information. In addition to the connection of ERP and CRM, daily updated product data with texts, images, documents, etc. can now be automatically provided for our website.
Anja Mahler
Head of Communication and Global Marketing, MOBILE GmbH

Find out more...

RAFI uses the crossbase Excel configurator to provide data for the TraceParts portal

The data export to TraceParts enables the approximately 4.3 million registered engineers and designers to access our components and the respective 3D data. This enables us to increase the reach of our portfolio enormously.
Niko Maucher
Product Manager, RAFI GmbH & Co. KG

Find out more...

KS TOOLS SAS uses the crossbase API to provide data for new online store

Thanks to all its functionality and universality, the crossbase solution was a key driving force in transforming our corporate website into a true, powerful e-commerce tool.
Benjamin Juster
Product Data Manager, KS TOOLS SAS

Find out more...

Successful implementation of crossbase PIM at Günther Spelsberg GmbH & Co. KG

With crossbase, we have raised the quality of our product data to a new level and significantly reduced the effort for data provision, translation and production of print media.
Ilka Werkshagen
Marketing and Project Manager PIM, Günther Spelsberg GmbH & Co. KG

Find out more...

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