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Media asset management

Media-neutral management of visuals and optimal use for each medium

Not only photos, graphics and symbols are collected and categorized independently of media in the integrated Media Asset Management (MAM), but also documents, videos and CAD drawings. Starting from the source format, media-compatible output formats are automatically generated for print, Internet or Office. This is done with the integrated graphic and video converter, or alternatively with Adobe Photoshop. The video converter can be used to generate all common video formats and to edit video sequences.

Media Asset Management (MAM) capabilities

The fully integrated MAM module of the crossbase software solution enables you to manage all your media items efficiently. All your media data is centralized in the crossbase database. The naming is clear, comprehensible and meaningful. Already during import, you can individually categorize the data according to your requirements, provide it with metadata and link it to projects or products. You can manage old and new versions and store keywords, captions and metadata (e.g. license rights) in a structured way.

Import and graphic converter

During the import, other output formats are automatically generated from a source format by means of conversion templates. For example, it is possible to generate TIF, PNG or JPG formats from PSD, AI or EPS files. For the conversion, either the standard graphics converter of crossbase can be used or Adobe Photoshop. Thus, the media files are always available in the appropriate form (format, color profile, resolution) version and language. The administrator can create the conversion templates. As parameters, e.g. file format, resolution, dimension or rotation angle can be set. Embedded color profiles are also taken into account during the conversion.

Structuring

Media elements are always assigned an image category during import (product photo, assembly graphic, company photo, etc.). The categories, the so-called naming conventions, can be defined individually. The media elements can also be market-tagged to create country-, industry- or target group-specific publications.

Version control

Assigned validity periods can be used to control the validity of a media file (for example, an admission document or an image). Thus, future publications can be prepared without affecting existing media.

Image detail

Social media channels like Instagram, Pinterest, LinkedIn, etc. expect images in certain sizes and formats. These formats can be created in crossbase and selected via an image section dialog. This allows you to select and save any section of the image based on the selected format. The feature does not require Adobe Photoshop.

Production of language-specific and dimensioned product graphics

A template graphic is created using Adobe Illustrator that contains placeholders for text components or dimensions. The texts themselves are maintained independently and referenced to the graphic. The production of the language- and dimension-specific graphics is fully automated for all desired formats whenever a change is made. If graphics are already available in AI format, they can be transferred automatically. The texts are extracted and replaced by variables. If the same textual content already exists in the database in the form of a modular text, it is transferred automatically.

Production of QR codes and barcodes

With crossbase and Adobe Illustrator, QR codes and barcodes can be produced automatically. Approximately 200 different barcode types are available. Parameters such as dimensions, resolution, bar height and file format can be configured. In addition, it is possible to determine the level of error correction for QR codes as well as the coding.

Media element and media file

Media files that are identical in substance are combined in a media element regardless of language and media. The media files within the media element can differ, for example, by file format, language, and version.
A media element can be linked many times by "drag & drop" or automatically via the item number, e.g. in the context of a product, in a publication, or on an HTML page. When media files are changed, these links are preserved so that they affect all places. With a mouse click you can see where a media element is used.

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