Thomas Kern
Herby Tessadri
Channel output management
Managing sales channels for e-commerce and print in line with demand
Due to eCcommerce and increasing internationalization, the demands on market-specific media are constantly rising. This applies equally to printed catalogs as well as online and electronic catalogs. The Channel Output Management offers the possibility to create market- or country-specific assortments and price lists and to take this into account in automated media production.
Market-specific assortments
Catalog ranges can be created market-specifically for each medium, country and even customer in order to optimally support multi-channel management. The creation of the catalog ranges is optimally supported by mass processing as well as by search and comparison functions for items. Catalog ranges can also be imported from the ERP system and adapted in the PIM system if required.
Market-specific price lists
Price lists are imported from the ERP system that may differ in currency, validity, and market. A market may comprise a country or a single customer. Price lists can contain arbitrarily definable price data such as gross price, net price and discount groups up to quantity-dependent scaled prices.
Virtual catalog ranges views
Structures can be displayed filtered according to selected catalog ranges to make country-specific maintenance easier with these virtual views. Only those items are displayed in the structure that are contained in the currently set catalog range.
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