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Thomas Kern
+49 7031 / 9880-700
t.kern@crossbase.de

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Herby Tessadri
 +43 5574 64880-39
 h.tessadri@crossbase.at

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Application modules at a glance

Your PIM, DAM, CMS and crossmedia solution from crossbase

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Base modules

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Database base module

The crossbase software solution is based on an Oracle database and includes an embedded software license. This enables optimum system integration, easy administration and flexible usage, without those responsible for IT having to deal with organizational or technical details.

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Multilingual user interface

The user interfaces of the crossbase applications are delivered with a selectable language and optionally offered in other languages. The application languages German, English and French are currently available.

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Web application server

The web architecture is based on web and API servers. It enables users to maintain and translate product information and media assets. This is done regardless of location and according to the authorizations assigned to the respective user. In addition, characteristics, images, texts and relationships can be edited in tabular comparison. At a glance, users are able to see where data is missing, where it differs or where it has been inherited. There are extensive options for sorting, grouping, filtering and customizing the interface.

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Data import

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ERP interface

crossbase is an open system with a standard XML interface for importing data such as item numbers, texts and prices from upstream systems. The import of data into the database can be carried out fully automatically and time-controlled. The data can also be transferred from the PIM system to the ERP system.

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Data import configurator

crossbase provides a graphical interface to analyze the structure of Excel and BMEcat files and to map columns to database fields. Transformation rules can be used for fully automatic conversions. These settings can be saved and reapplied to similar files.

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Data maintenance

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Product database

In most cases, item master data from the ERP system is not sufficient to ensure market- and media-oriented and customer-oriented product communication. For this reason, product features, representations in a marketing view and product relationships such as spare parts, accessories and product recommendations are used. Mandatory fields and inheritance functions can be used to optimize data maintenance.

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Media asset management

Not only photos, graphics and symbols are collected and categorized independently of media in the integrated Media Asset Management (MAM), but also documents, videos and CAD drawings. The crossbase graphics and video converter (or Adobe Photoshop) automatically generates media-appropriate output formats, e.g. for printing, Internet publishing or Office from an original format. The video converter can be used to generate all common video formats and to edit video sequences.

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Text management

Texts are managed as text modules or formatted continuous texts. This means that they can be reused many times and the maintenance effort can be kept as low as possible. The variety of texts can be clearly structured by means of categories, versions and languages. Thanks to XML and Unicode, the texts in the crossbase database can be managed media-neutrally and in all languages of the world.

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Channel output management

Due to eCcommerce and increasing internationalization, the demands on market-specific media are constantly rising. This applies equally to printed catalogs as well as online and electronic catalogs. The Channel Output Management offers the possibility to create market- or country-specific assortments and price lists and to take this into account in automated media production.

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Workflow management

Product managers, editors, translators, graphic designers and layouters work closely together on data maintenance and media production. The integrated workflow module supports all participants during the work process by means of a configurable task list and completeness check.

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Translation

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Translation management

Product communication is possible without delay in all markets with a standardized, database-driven translation process. The translation can be done directly in crossbase, externally in an agency or in the national company. Each text is given a status so that you can see at any time whether it is being translated or whether it has been approved.

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Online translation

With browser-based online translation, translators and correctors in the country offices have access to translation or correction jobs. Control is provided by the translation manager. The translator can view the progress at any time, assign jobs accordingly and inform the translators.

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Provision of data

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Data export XML / Excel

One of the most important tasks in digital product communication is the provision of data for online catalogs, shops, external systems, trading partners and portals. For this purpose, in the crossbase database electronic catalogs are created with a customer-specific assortment and a price list. The mapping of the fields to the contents in the database can be defined individually depending on the format or classification.

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API server

The crossbase API Server (API = Application Programming Interface) offers a flexible possibility to access data in the crossbase database from external systems. These accesses remain independent of changes to the underlying data model. Via the interface, experienced software developers can effortlessly write a program or read the data in the crossbase database.

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Online

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CMS / Website

The CMS (Content Management System) can be used as a basic platform for all online modules. The website, the online catalog with product finder and shop functions as well as the media service are implemented with individual templates and layouts. Marketing experts can use the CMS to maintain the website without HTML knowledge.

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Online catalog

The module for the integration of online catalogs (optionally with dynamic product finder and shop functions) is based on the CMS platform by crossbase. It allows templates or style sheets to be modified even without crossbase support. All data for the online media is prepared from the PIM system in a media-specific way and up to date – fully automatically for all countries and languages.

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Media service

Employees, national subsidiaries or partners often need up-to-date and uniform image and text material for marketing the products. In the fully integrated MAM, media files can be made available to authorized users via a comfortable web interface.

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Mobile applications

Mobile devices have established themselves in the sales pitch. All records, catalogs, media and documents can be stored digitally on the tablet and carried along without taking up space or additional weight. crossbase offers an interface to mobile applications.

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Print

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Print publishing

Producing InDesign pages fully automatically - this is easy to achieve with the crossbase print tools. Thanks to the flexible layout kit, it is possible to produce not only structured print publications, but also creative, sophisticated decorative pages and editorial pages with database support.

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Office connection

In many areas of the company, images and graphics from marketing are used – for example for offers, data sheets and presentations. The direct Office connection (Word, PowerPoint, Excel) ensures the provision of current marketing content with powerful search mechanisms and easy operation. This reliably supports compliance with the corporate design and corporate wording.

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