Thomas Kern
Herby Tessadri
Application modules at a glance
Grow alongside your challenges – your PIM, DAM, CMS and crossmedia solution from crossbase
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PIM and MAM
Product database
The flexible product data model for features, relationships and views
Media asset management
Media-independent management of photographic material and use in optimal quality
Text management
Multiple management and reuse of texts independently of media
Channel output management
Managing sales channels for e-commerce and print in line with demand
Base modules
Database base module
The crossbase software solution is based on an Oracle database and includes an embedded software license. This enables optimum system integration, easy administration and flexible usage, without those responsible for IT having to deal with organizational or technical details.
Multilingual user interface
The user interfaces of the crossbase applications are delivered with a selectable language and optionally offered in other languages. The application languages German, English and French are currently available.
Web application server
The web architecture is based on web and API servers. It enables users to maintain and translate product information and media assets. This is done regardless of location and according to the authorizations assigned to the respective user. In addition, characteristics, images, texts and relationships can be edited in tabular comparison. At a glance, users are able to see where data is missing, where it differs or where it has been inherited. There are extensive options for sorting, grouping, filtering and customizing the interface.
Data hub and process monitor
With the configurable data hub, data transfers and batch programs can be controlled automatically. Many crossbase applications can be started batchwise by means of parameters, e.g. translation management, text generation, data imports, and data exports. But it can also be used in conjunction with other applications. The log information is visually displayed on a cockpit interface. This makes it the ideal general-purpose tool for IT administrators.
More about the solution
Data import
ERP interface
crossbase is an open system with a standard XML interface for importing data such as item numbers, texts and prices from upstream systems. The import of data into the database can be carried out fully automatically and time-controlled. The data can also be transferred from the PIM system to the ERP system.
Data import configurator
crossbase provides a graphical interface to analyze the structure of Excel and BMEcat files and to map columns to database fields. Transformation rules can be used for fully automatic conversions. These settings can be saved and reapplied to similar files.
PIM and MAM
Product database
In most cases, item master data from the ERP system is not sufficient to ensure market- and media-oriented and customer-oriented product communication. For this reason, product features, representations in a marketing view and product relationships such as spare parts, accessories and product recommendations are used. Mandatory fields and inheritance functions can be used to optimize data maintenance.
Media asset management
Not only photos, graphics and symbols are collected and categorized independently of media in the integrated Media Asset Management (MAM), but also documents, videos and CAD drawings. The crossbase graphics and video converter (or Adobe Photoshop) automatically generates media-appropriate output formats, e.g. for printing, Internet publishing or Office from an original format. The video converter can be used to generate all common video formats and to edit video sequences.
Text management
Texts are managed as text modules or formatted continuous texts. This means that they can be reused many times and the maintenance effort can be kept as low as possible. The variety of texts can be clearly structured by means of categories, versions and languages. Thanks to XML and Unicode, the texts in the crossbase database can be managed media-neutrally and in all languages of the world.
Channel output management
Due to eCcommerce and increasing internationalization, the demands on market-specific media are constantly rising. This applies equally to printed catalogs as well as online and electronic catalogs. The Channel Output Management offers the possibility to create market- or country-specific assortments and price lists and to take this into account in automated media production.
Workflow management
The fully integrated modules for data quality management, product preview and traffic light switching ensure that product information is complete and up-to-date in the output channels for online and print. Progress indicators, maintenance wizards and color coding assist whenever data maintenance and print production changes are made.
Translation
Translation management
Product communication is possible without delay in all markets with a standardized, database-driven translation process. The translation can be done directly in crossbase, externally in an agency or in the national company. Each text is given a status so that you can see at any time whether it is being translated or whether it has been approved.
Online translation
With browser-based online translation, translators and correctors in the country offices have access to translation or correction jobs. Control is provided by the translation manager. The translator can view the progress at any time, assign orders accordingly and inform the translators.
Provision of data
Data export for e-catalogs
One of the most important tasks in digital product communication is the provision of data for online catalogs, shops, external systems, trading partners and portals. For this purpose, in the crossbase database electronic catalogs are created with a customer-specific assortment and a price list. The mapping of fields and content can be individually defined according to format or classification.
API server
The crossbase API Server (API = Application Programming Interface) offers a flexible possibility to access data in the crossbase database from external systems. These accesses remain independent of changes to the underlying data model. Via the interface, experienced software developers can effortlessly write a program or read the data in the crossbase database.
Sales Information Service
The Sales Information Service provides web-based, read-only access to product information and media within the company. Authorized users can employ it in order to view and use current images, documents, texts, translations and other product information.
Online
Headless CMS
The CMS can be used as a basis platform ("headless") for the online modules (online catalog and media service). The crossbase CMS is fully integrated into the crossbase database so that all data such as product information, texts, translations, images and videos are available.
Online catalog
The module for the integration of online catalogs (optionally with dynamic product finder and shop functions) is based on the CMS platform by crossbase. This allows templates or style sheets to be modified separately. All data for the online media are prepared media-specific and up-to-date from the crossbase database – fully automatically for all countries and languages.
Media service
Media portal, media library, self-service, download area – the names are many. Basically, it's about employees, national companies or partners wanting to easily find and use up-to-date photos, graphics, videos and documents for marketing the products. This is possible with the fully integrated MAM and media service: media files can be made available to authorized users via a convenient web interface.
Mobile applications
Mobile devices have established themselves in the sales pitch. All records, catalogs, media and documents can be accessed digitally on the mobile device and thus carried along without taking up space or adding weight. crossbase offers an interface to mobile applications with the powerful REST API. Alternatively, individual online catalogs and media service portals can be implemented with crossbase's CMS, which can be flexibly displayed on smartphone, tablet or notebook (Responsive Layout).
Print publishing
Producing InDesign pages fully automatically - this is easy to achieve with the crossbase print tools. Thanks to the flexible layout kit, it is possible to produce not only structured print publications, but also creative, sophisticated decorative pages and editorial pages with database support.
Office connection
In many areas of the company, images and graphics from marketing are used – for example for offers, data sheets and presentations. The direct Office connection ensures the provision of current marketing content with powerful search mechanisms and ease of use. This reliably supports compliance with the corporate design and corporate wording.
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