Thomas Kern
+49 7031 / 9880-700


Herby Tessadri
 +43 5574 64880-39

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Media asset management

Manage image material in a media-neutral manner and operate each medium optimally

In the integrated Media Asset Management (MAM) photos, graphics, symbols, documents, videos and CAD drawings can be combined and categorized media-neutrally. Based on the source format, media-compatible output formats are automatically generated for print, Internet or office. This is done with the integrated graphic and video converter, or alternatively with Adobe Photoshop. With the video converter all common video formats can be created and video sequences can be cut.

Media Asset Management (MAM)

Similar media files are combined in a media- and language-neutral media element. They can then be broken down into market-specific countries, industries and target groups. The media files within the media element can have different output formats, languages, and versions.

Import and graphic converter

During the import process, further output formats are automatically generated from a source format using format templates. Thus the formats TIF, PNG or JPG can be generated from PSD, AI or EPS files. You can use the standard graphics converter of crossbase or Adobe Photoshop.


With the MAM, any media files can be managed and grouped into media elements. During import, the generated media elements are provided with a category (e.g. product photo, assembly graphic, company video, approval document, etc.). Meta data can then be maintained (e.g. image rights, keywords and textual descriptions). In addition, media elements can be marked market-specific in order to create country-, industry- or target-group-specific publications.

Parameterized Adobe Illustrator graphics

Parameterized graphics can be automatically merged with texts and drawing dimensions using the Illustrator module for language-specific production of media files. Texts or product features are linked to the graphics and automatically placed on the appropriate language layer in the desired languages.

MAM interface

Existing image databases, PDM, MAM and DAM systems can be connected via the MAM standard interface of crossbase. When importing into the crossbase database, the graphics converter can be used to generate derivatives. During export, a time-control check is performed to determine which files are new in the system and need to be transferred.

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